Custom content, custom marketing, SEO strategies, social media networks and digital magazines were the main topics at the Custom Media Day event this past week in NY. The one day workshop Growing Your Custom Media Business in a Social Media Age was hosted by the ABM, Junta42 and the CPC.
Event moderator Joe Pulizzi from Junta42, HubSpot‘s Mike Volpe and Prime Visibility‘s Andrew Hazen each provided valuable insight into their areas of expertise. Other speakers reviewed interesting case studies and information; however Joe, Mike and Andrew hit the relevant topics mentioned in the lead sentence.
I found it was Tippingpoint Lab’s Andrew Davis who stole the show with an impressive overview on the topic of social media. He delivered powerful content while using an exciting new presentation format called Prezi.
As Davis energetically led us through his views on social media and its synergy with custom content, an interesting observation came to mind. Andrew was a live, walking and talking demonstration of the actual subject itself. He provided relevant and compelling content. His knowledge and passion was convincing. His delivery was effective, transparent and it matched his chosen communication platform. He ultimately left many in the audience wanting to ask more. My compliments Andrew!
Does your company effectively communicate with its target audience and have them inquiring for more information?
{ 2 comments… read them below or add one }
One of our biggest challenges is encouraging our customers to engage in a meaningful dialog. We can get them engaged for a cycle–fill out a form or come to a webinar–but from there on the opportunity to get even feed back from them is really a challenge. I would love some insight in how to create that personal connection via the web (leveraging the one-to-many opportunity there). Do blogs work? How about Avatars–good idea or have they become similar to the “flaming logo” of old?
Love to hear your thoughts.
–EB
Your challenge is shared by most companies today Elaine. I’m not sure if there is one answer however I did address one perspective in my blog post today entitled, “Online Client Relationships Develop From Credibility”.
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