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Content Theory

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Master the fundamental elements of effective content.

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In 5 days.

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Content Theory is a cohort-based training program that explores a set of rules you can use to create, analyze, and interpret high-performing content programs that build durable, repeatable strategies that stand out wherever they show up.

Unlike other content-centered courses, only Content Theory teaches you the science, philosophy, and psychology behind category-dominating content programs – so you can do the same for your company.

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Waitlist Now Open

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Who is Content Theory for?

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Heads of content marketing

stumbling to create durable strategies.

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In-house content marketers

struggling to create differentiated content.

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column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”10%” margin_right=”5%” margin_bottom=”5%” margin_left=”5%” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

Executive
leadership

stuck in their views of content marketing.

Are you unsure of how to approach audience research—or what it really even is?

Do you struggle to get approval on strategies that are outside leadership’s limited view of content?

Does the content you’re producing feel irrelevant, disconnected, or ineffective?

Content Theory is an actionable approach and proven framework that gives content professionals and non-marketing c-suite leaders a durable, repeatable process they can follow to build content programs that are creatively fulfilling, effectively distributed, and distinctly algorithm-proof.

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“This is the underpinning of how this industry-wide conversation needs to be.”

“No one is talking about about content in this way.

The moment we jumped in we hit the ground running with some of the most dense ideas and topics and pieces of information. I can take these ideas and apply them to email marketing, I can take these ideas and apply them to case studies, lead magnets, the format doesn’t matter but what’s being said, how it say it, how to dig in and find those hidden messages…that is something [this] course does.”

Sarah Shur – Head of Content @ Codeless

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”center” flex_justify_content=”flex-start” flex_wrap=”wrap” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” class=”tcs-content-container” id=”tcs-content-container” margin_bottom=”20px” padding_top=”60px” padding_bottom=”20px” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_color=”#fdfaf5″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_2″ align_self=”center” content_layout=”row” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ animation_direction=”left” animation_speed=”0.3″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”40px” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

——- The SITUATION

[/fusion_text][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”5%” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

Most content marketers are stuck “playing content”

60%

[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”0%” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

of content marketers are unsure or unconfident their content stands out on voice.

43%

of content marketers report not doing their research nearly enough.

30%

only 30% of in-house content marketers feel their leadership is fully bought-in.

Leadership thinks content marketing means following an outdated playbook. They underestimate the value of a well constructed content program and see the medium—the podcast, blog, or social media account—as the strategy.

This prevents content programs and marketers from ever reaching their potential.

Many marketers are too afraid to present ‘big swing’ ideas because if they don’t pan out, AI will take their job.

Without a clear way to prove ROI, marketing is treated more like the arts and craft department than a necessary business function.

Content Theory solves this problem by giving you an approach to create durable, distinct, and differentiated content programs.

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“If you’re serious about content marketing, I can’t recommend Tommy enough.”

“Everything I thought I knew about creating differentiated content, and all the advice I hear daily now feels very weak, unconvincing, and basic. Tommy showed us dimensions to content that I never knew existed.”

Haris Spahić – Brand & Content Marketer @ Supermove

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Content marketers struggle to get budget and buy-in for 3 key reasons:

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

Underwhelming ideas

They struggle to identify gaps in the market.
They’re unsure of how to “read between the lines” to identify what the audience wants and what they really need.
If they’re doing research at all, they fail to use it to develop feasible and undeniably effective premises.

Flawed execution

They don’t deeply understand the science and motivation behind why a reader, viewer, or listener would want to tune in.
They haven’t learned the “language”—substance, style, and structure—of what makes compelling content visitors share, save, and binge.

Poor communication

When it comes to presenting content strategies, they don’t communicate like a confident leader.
They don’t package and communicate their marketing ideas in a way that speaks to and aligns with leadership’s goals, motivations, or priorities.

The bottom line: Without a proven approach and content framework in place, companies sink tens (or hundreds) of thousands of dollars into ineffective, uninspired, unguided content programs that don’t pay off. Because the ROI isn’t visible, they have no motivation to invest the necessary resources into developing an accurate attribution model, better content, and more creatively fulfilling ideas.

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transform_origin=”” transition_duration=”300″ transition_easing=”ease” transition_custom_easing=”” motion_effects=”W10=” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” last=”true” border_position=”all” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”40px” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

——- The SOLUTION

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”50px” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

Content Theory solves these problems ↑

for content marketers, managers, and executive leaders.

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

The Content Theory cohort-based course gives you the tools necessary to communicate your ideas, get buy in, and execute at the highest level—with the confidence that the strategy you set into motion will precisely achieve the goal you set out to reach.

Join Content Theory now to:

Learn what it takes to develop algorithm-proof content
Build an effective distribution network that gets your content seen
Create durable strategies you can run again and again
Generate content that stands out wherever it shows up and encourages downstream sharing
Create better alignment between employees, teams, vendors, and partners—so you spend less time stuck on, “I like what you’re saying, but…”

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“I learned a ton, every day was ridiculously valuable.”

I don’t doubt that I’ll look back in 5-10 years and see this as a turning point in my career. You’re doing awesome stuff — keep it up ?”

Zachary Totah – Content Manager @ Selecthub

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——- How it WORKS

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Here’s how Content Theory works:

5

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Live interactive sessions

25

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In-depth lessons

5

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Concept-activation projects

Session 1: The 8 Layers of Market Research

You can’t create a signal if you don’t understand the noise.

On Day 1 we’ll walk through the 8 layer market research process which includes:

? Your company

? Your customers

? Your competitors

? Your search competitors

? Industry adjacent companies

? Influencers

? News

? Real-time pulse

This is by far the most important part and the foundation of any high-performing content marketing strategy…

…and the one most people skip.

The goal of the 8 Layer market research process is to get clarity on your company’s main brand narratives, the primary archetypes your customer’s personalities fall into, the messaging your competitors use to stand out, and who your strategic distribution partners might be.

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Session 2: Developing & Validating Distinct and Differentiated Ideas.

You’ll learn practical methods to dissect the communication strategies competitors and allies use to attract your ideal customer.

Are they running old playbooks? How are they pivoting their strategy and messaging to stay resonant and on trend?

This uses an ancient philosophy technique to evaluate competitor’s communication strategies through 6 distinct lenses so you are crystal clear on where they are strong, where they are weak, and where there are areas of opportunity to differentiate and turn heads.

You’ll then learn how use that information to codify your own communications manifesto that’ll exploit your competition’s weaknesses while doubling down on your own unique strengths.

We’ll also use the information from Session 1 to lead our creative development efforts to create your own unique approach to standard formats – like ebooks and webinars – and develop premises for new IPs that strategic partners will be excited to share and competitor’s can’t replicate.

Finally, we’ll discuss a method of validating ideas and guaranteeing distribution before ever spending a cent on production and exponentially increasing buy-in to your ideas.

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Session 3: Discussion & Assignment Review

By this point, we will have covered a lot of ground and you will have completed several exercises that will have identified strategic partners, find gaps in competitor’s messaging, and start your own content manifesto.

Because this is a cohort-based program, this group mastermind session is to reflect on what’s been discussed with the group and learn from your peers to see what they’re coming up with, how they’re thinking about tackling problems.

We’ll review the materials together, share experiences, and clarify as a group any concepts that have been brought forward.

Because we’re bringing together people ready to create and lead change, the value of these discussions is invaluable to the future of our industry.

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Session 4: How to Create Wildly Differentiated Content

We’ll take the research from Days 1 & 2 and put it into action.

We’ll dive deep into behavioral psychology principles like The Self Determination Theory to understand the science of motivation so you can meet your consumer where they are and bring them to where you want to be.

We’ll apply acting philosophies, time-tested filmmaking frameworks, and screenwriting principles that’ll add depth and dimension to the work that will get people wanting to read more pages, return more frequently, and ultimately cut down the time to sale.

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Session 5: Leading & Managing Change Within an Organization

This is a unique approach to content that many businesses aren’t using because they’re deeply entrenched in outdated playbooks.

This session is to discuss how content leaders can usher change within their’s (or their client’s) organization and help the content program become a more visible and respected part of the organization.

But you can only do that if you know how to build a coalition that supports the mission. We’ll discuss how.

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transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transform_origin=”” transition_duration=”300″ transition_easing=”ease” transition_custom_easing=”” motion_effects=”” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” last=”false” border_position=”all” first=”false” spacing_right=””][fusion_button link=”https://thecontentstudio.com/content-theory#is-content-theory-right-for-me” title=”” target=”_self” link_attributes=”” aria_role_button=”0″ alignment_medium=”” alignment_small=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”default” button_gradient_top_color_hover=”” hue=”” saturation=”” lightness=”” alpha=”” button_gradient_top_color=”” button_gradient_bottom_color_hover=”” button_gradient_bottom_color=”” gradient_start_position=”” gradient_end_position=”” gradient_type=”” radial_direction=”” linear_angle=”180″ accent_hover_color=”” accent_color=”” type=”” bevel_color=”” bevel_color_hover=”” border_top=”” border_right=”” border_bottom=”” border_left=”” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” border_hover_color=”” border_color=”” size=”” padding_top=”40″ padding_right=”50″ padding_bottom=”40″ padding_left=”50″ fusion_font_family_button_font=”” fusion_font_variant_button_font=”” font_size=”45″ line_height=”45″ letter_spacing=”” text_transform=”” stretch=”yes” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” icon=”” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=””]Find Out if Content Theory is Right For You[/fusion_button][/fusion_builder_column][fusion_builder_column type=”1_5″ layout=”1_5″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” column_tag=”div” link=”” target=”_self” link_description=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” flex_grow_medium=”” flex_grow_small=”” flex_grow=”” flex_shrink_medium=”” flex_shrink_small=”” flex_shrink=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” margin_top=”” 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radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transition_duration=”300″ transition_easing=”ease” motion_effects=”W10=” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”30px” margin_right=”50px” margin_bottom=”30px” margin_left=”50px” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

“Tommy was incredible!”

“The course was super comprehensive and literally covered everything I’d need to know about kickstarting a content program. 100% recommended!”

Kiran | B2B SaaS Freelance Content Writer

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”center” flex_justify_content=”flex-start” flex_wrap=”wrap” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” class=”tcs-content-container” id=”tcs-content-container” margin_bottom=”20px” padding_top=”60px” padding_bottom=”20px” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_color=”#fdfaf5″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_2″ align_self=”center” content_layout=”row” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ animation_direction=”left” animation_speed=”0.3″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”40px” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

——- What you GET

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”5%” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

An actionable, research-based approach to creating resonate content at scale.

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transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”false” border_position=”all” first=”true” min_height=”” link=””][fusion_imageframe image_id=”2749|full” custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” align_medium=”none” align_small=”none” align=”none” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://www.thecontentstudio.com/wp-content/uploads/2024/11/683-x-920.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” 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Through jam-packed interactive group lessons, live Q&A sessions, and personalized feedback, you’ll walk away with systems and frameworks you can activate immediately to develop algorithm-proof content programs.

You’ll also get lifetime access to your course, including:

Live session recordings so you can replay and share with your team.
Comprehensive guided lessons you can reference again and again.
Tailored applicational projects to lock in your learning.

To keep our conversations valuable and collaborative, I’m capping this cohort at just 25 attendees. Once those spots are filled, registration will close and the waitlist will open.

[/fusion_text][fusion_button link=”https://thecontentstudio.com/content-theory#is-content-theory-right-for-me” title=”” target=”_self” link_attributes=”” aria_role_button=”0″ alignment_medium=”” alignment_small=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”default” button_gradient_top_color_hover=”” hue=”” saturation=”” lightness=”” alpha=”” button_gradient_top_color=”” button_gradient_bottom_color_hover=”” button_gradient_bottom_color=”” gradient_start_position=”” gradient_end_position=”” gradient_type=”” radial_direction=”” linear_angle=”180″ accent_hover_color=”” accent_color=”” type=”” bevel_color=”” bevel_color_hover=”” border_top=”” border_right=”” border_bottom=”” border_left=”” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” border_hover_color=”” border_color=”” size=”” padding_top=”40″ padding_right=”50″ padding_bottom=”40″ padding_left=”50″ fusion_font_family_button_font=”” fusion_font_variant_button_font=”” font_size=”45″ line_height=”45″ letter_spacing=”” text_transform=”” stretch=”yes” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” icon=”” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=””]Find Out if Content Theory is Right For You[/fusion_button][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”50″ margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

By the way, if you attend the first day of the course and decide Content Theory isn’t for you, you can request a full refund. (FWIW, no one has ?).

Join the cohort now to gain access to over $10,600 in bonus content, including:

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

Bonus Content Theory Session 6 ($1,000 value)

A live cohort-based review session two weeks after the course to lock in learning and enhance application.

Ongoing access to the exclusive Content Theory community ($300 value)

A collaborative group of content experts and leaders creating truly transformational content programs.

Early access to future projects, cohorts, workshops, and resources ($5,000 value)

Be the first to join The Content Studio’s next offering with exclusive early access and past attendee discounts.

Two private one-on-one sessions ($3,000 value)

Tailor Content Theory to your company and content program with up to two 30-minute private sessions where we can discuss your plan, challenges, strategy, team, and more.

The SEO Content Myth workshop ($100 value)

Gain unlimited access to the advanced workshop, including session recordings and course materials.

The Content Studio content program workbooks ($1,200 value)

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What previous students are saying:

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——- Join the COHORT

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Cost

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$1,500

Payment plans available

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January

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27th – 31st

[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”0px” margin_bottom=”20px” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

live daily sessions, 1-3pm EST

Class size

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10

[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

Seats remaining

Build the content program everyone wants to copy.

In 5 strategy-packed days.

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

Bonus Content Theory Session 6 ($1,000 value)

A live cohort-based review session two weeks after the course to lock in learning and enhance application.

Ongoing access to the exclusive Content Theory community ($300 value)

A collaborative group of content experts and leaders creating truly transformational content programs.

Early access to future projects, cohorts, workshops, and resources ($5,000 value)

Be the first to join The Content Studio’s next offering with exclusive early access and past attendee discounts.

Two private one-on-one sessions ($3,000 value)

Tailor Content Theory to your company and content program with up to two 30-minute private sessions where we can discuss your plan, challenges, strategy, team, and more.

The SEO Content Myth workshop ($100 value)

Gain unlimited access to the advanced workshop, including session recordings and course materials.

The Content Studio content program workbooks ($1,200 value)

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margin_left=”” icon=”” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=””]Find Out if Content Theory is Right For You[/fusion_button][/fusion_builder_column][fusion_builder_column type=”1_5″ layout=”1_5″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” column_tag=”div” link=”” target=”_self” link_description=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” flex_grow_medium=”” flex_grow_small=”” flex_grow=”” flex_shrink_medium=”” flex_shrink_small=”” flex_shrink=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” margin_top=”” 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“If you’re on the fence, know that no matter how experienced you are, you will walk away with solid frameworks and knowledge to do better work.”

Tanaaz – Content Strategy Consultant & Writer

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——- Frequently asked QUESTIONS

Let’s get down to the nitty gritty.

[/fusion_title][fusion_accordion type=”toggles” inactive_icon=”” active_icon=”” margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” boxed_mode=”yes” border_size=”2″ border_color=”” hue=”” saturation=”” lightness=”” alpha=”” hover_color=”” background_color=”#fdfaf4″ divider_line=”” divider_hover_color=”” divider_color=”” padding_top=”10px” padding_right=”5px” padding_bottom=”10″ padding_left=”5px” title_tag=”h4″ fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”25″ title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#000000″ icon_size=”” icon_color=”#fdfaf5″ icon_boxed_mode=”yes” icon_box_color=”#fdfaf5″ icon_alignment=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″ toggle_hover_accent_color=”” toggle_active_accent_color=”” parent_dynamic_content=””][fusion_toggle title=”I’m new to content strategy. Can I still take Content Theory?” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#000000″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

This is not basic content, and this cohort is not for everybody.

It is designed for ambitious marketers. If you are newer to the field and are willing to do additional research, the insights and strategies shared will be beneficial. The key is your willingness to learn and apply these concepts.

[/fusion_toggle][fusion_toggle title=”What if I can’t make the live session one day (or more)?” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#000000″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

We understand that schedules can be hectic. That’s why we’re providing recordings of the entire event to all registrants. You won’t miss out on the insights shared during the live sessions. Plus, I will be happy to hop on a call to discuss any individual questions that are specific to you.

[/fusion_toggle][fusion_toggle title=”Can I share the course materials with my team? +” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#000000″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

The recordings, templates, and worksheets are yours to use within your team.

We do recommend however if there are multiple team members, they also join us live because it makes it easier to keep everyone on the same page.

[/fusion_toggle][fusion_toggle title=”Are there discounts for multiple people on a team? ” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#000000″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

We offer a $250 discount for additional team members to join.

[/fusion_toggle][fusion_toggle title=”Is this appropriate for freelancers, agencies, or consultants?” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#000000″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

While some of the material is geared toward in-house content marketers, many of the members in previous cohorts have been freelancers, agencies, and consultants looking to offer a more strategic services to their clients.

One student closed her first strategy client within 2 weeks using The 8 Layer Market Research Process as part of her pitch, and one of our agency students has reduced the number of revision requests per client.

[/fusion_toggle][fusion_toggle title=”How much time should I dedicate to this?” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#212934″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

This is a 5 day workshop and sessions are between 3-4 hours a piece.

[/fusion_toggle][fusion_toggle title=”Do you offer group training?” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#212934″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

While joining the summit is a prerequisite and we encourage multiple people from within the same company to join, there is also a 10-week accelerator program available for businesses who want more hands on experience.

[/fusion_toggle][fusion_toggle title=”Is this industry specific?” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#212934″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

While our experience is mostly on B2B SaaS, the principles that are being taught are easily transferrable to other industries.

[/fusion_toggle][fusion_toggle title=”What if I don’t like it? ” open=”yes” class=”” id=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” title_font_size=”” title_line_height=”” title_letter_spacing=”” title_text_transform=”” title_color=”#212934″ hue=”” saturation=”” lightness=”” alpha=”” fusion_font_family_content_font=”” fusion_font_variant_content_font=”” content_font_size=”” content_line_height=”” content_letter_spacing=”” content_text_transform=”” content_color=”#000000″]

If after the first day you don’t like Content Theory, we’ll give you a full 100% refund, no questions asked.

FWIW nobody’s asked for one yet ?

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Content Theory

Master the fundamental elements of effective content.

In 5 days.

Waitlist Now Open

Who is Content Theory for?

Heads of content marketing

In-house content marketers

Executive leadership

“This is the underpinning of how this industry-wide conversation needs to be.”

——- The SITUATION

Most content marketers are stuck “playing content”

60%

43%

30%

“If you’re serious about content marketing, I can’t recommend Tommy enough.”

Content marketers struggle to get budget and buy-in for 3 key reasons:

Underwhelming ideas

Flawed execution

Poor communication

——- The SOLUTION

Content Theory solves these problems ↑

for content marketers, managers, and executive leaders.

Join Content Theory now to:

“I learned a ton, every day was ridiculously valuable.”

——- How it WORKS

Here’s how Content Theory works:

5

25

5

Session 1: The 8 Layers of Market Research

Session 2: Developing & Validating Distinct and Differentiated Ideas.

Session 3: Discussion & Assignment Review

Session 4: How to Create Wildly Differentiated Content

Session 5: Leading & Managing Change Within an Organization

“Tommy was incredible!”

——- What you GET

An actionable, research-based approach to creating resonate content at scale.

Join the cohort now to gain access to over $10,600 in bonus content, including:

What previous students are saying:

——- Join the COHORT

$1,500

27th – 31st

10

Build the content program everyone wants to copy.

In 5 strategy-packed days.

“If you’re on the fence, know that no matter how experienced you are, you will walk away with solid frameworks and knowledge to do better work.”

——- Frequently asked QUESTIONS

Executive
leadership