The Lie About Brand Storytelling People Don’t Want You to Believe
Building a brand voice is hard. Like, really hard.
You have to come up with a voice that represents everyone in your company, they have to buy into it, it has to be adapted to different channels, and be adopted by different people, each with their own strengths and weaknesses.
How do you do that, and how do you do that well?
That’s where Kevan Lee & Shannon Deep come in.
Kevan was the VP of Marketing at Buffer and Shannon’s built brands for billion-dollar tech companies.
Now they run Bonfire, their own branding agency that offers 1:1 consulting for individuals, advising for leaders and founders, and workshops for teams.
These two are some of the best in the branding business, so if you can make it live, I highly recommend you come and ask away.