The Cutting Room ft. Brendan Hufford of Growth Sprints
If we stripped you of your byline, would people still know it’s you?
Major corporations are using A.I. to generate thousands of pages, and search engines are rushing to make us irrelevant by making it so searchers don’t even need to click on websites to get the answers they need.
“The death of SEO” has been prophesied for years, but now the nightmare is becoming true for anyone who creates “commodity” content.
Brands who haven’t been cultivating their point of view are in for a rude awakening.
Brendan Hufford, the founder of Growth Sprints, and I will be talking about why we should start treating our content more like intellectual property, and less like a commodity in our next episode of The Cutting Room. Join us live Tuesday at 1pm est / 10 am pst as we talk about Brendan’s philosophy behind this, and the process he uses for leading brands to come up with stuff that’s truly memorable.
Add the Cutting Room directly to your calendar by clicking the link below.