Tommy Walker


Tommy Walker

Local Time

  • Timezone: America/New_York
  • Date: Dec 05 2023
  • Time: 1:00 pm - 2:00 pm


Dec 05 2023


1:00 pm - 2:00 pm

F*ck Attribution

Brett McGrath of The Juice believes creators are the catalyst for change in B2B marketing.

But sometimes, just sometimes, attribution gets in the way of letting creators do something innovative.

In this episode of The Cutting Room, Brett and I will discuss the downsides attribution culture has had on online marketing, and how we can push back in 2024.

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