How to write about the same things over and over again (without getting bored).

🙋‍♂️ Raise your hand if you’re in content marketing and you’ve ever had to write or edit these articles:
– “How to create a landing page.”
– “What is word of mouth marketing.”
– “X ways to grow your email list.”
Feels like I’ve done each of these 100 times in the past 10 years.
They’re like a right of passage if you create B2B content.
But what if your whole platform is built on introducing and up-leveling the same concepts.
Having been doing this myself for the better part of 19 years now, I’m really curious about this, because honestly, I get bored too easily.
That’s what Joanna Wiebe and I will be talking about on The Cutting Room next week.
Most of you probably already know Joanna, but in case you don’t, she’s “The original conversion copywriter,” a highly sought out public speaker, and founder of @Copyhackers, a media company that’s been focused on helping companies get more from their copy for the better part of 13 years.
She and I go waaaay back, and given our time in this space, I imagine this will be a very lively conversation.