How to make your brand stand out ft. Johnathan Dane of KlientBoost
I met Johnathan when he was just starting KlientBoost.
He pitched me an idea I had never heard of before – a gifographic – an animated infographic that’d breathe life into a format that was typically static and dull.
Standing out, I learned, wasn’t always doing something big and explosive and new, but sometimes just a small twist on an established medium.
Flash forward 7 years, and KlientBoost has been named GlassDoor’s #1 place to work, and touts a client roster that includes NPR, AirBNB, UpWork, SAP, and many, many more.
In our conversation, Johnathan and I will discuss:
👉 Creating a wildly differentiated brand
👉 Strategic distribution and outreach
👉 Using experimental formats
This is going to be a very interesting conversation.