“Technique is noticed most markedly in the case of those who have not mastered it.” -Leon Trotsky
I’ve edited over 1,000 blog posts.
And if there’s anything I’ve noticed, is there is a clear difference between authors who work on technique vs those who do not.
Technique, in this case, is defined by the little things that make up the whole:
Like a musician practicing scales, or an improv actor spending an entire lessons on one particular exercise, focusing on the base elements are what lead to strong performances later on.
So the next time you write, or edit, or make a presentation focus on improving one thing and one thing only.
Try writing better subheads or create a better structure of the article. Omit needless words. Play with your words.
In time, the focus these individual elements will come together and you’ll create unique content that carries itself and stands the test of time.
An interesting tweet:
Karthik is the founder of Flexipile.com which is a hiring platform of pre-screened freelancers. Within 6 months, Flexiple’s organic traffic grew from 4,000 to 40,000 and their revenue from 0 to $1mn.
While I am admittedly not the best with SEO, Karthik’s example reminds us to go back to the basics, and improve the little things that can lead to big results.
88% of the businesses who say their content strategy is the “most successful” are those who prioritize reader’s informational needs over the org’s promotional message. Duh.
Only 3% of bloggers say they include 10+ images in blog posts but are 2.5x more likely to report strong results compared to the average blogger.
Last week I gave an overview of how you can upload Google Doc files into WordPress just by flipping a status in Airtable.
This week I break down in detail how to do it step-by-step.
“Uhmmmm. This is brilliant, Tommy. WordPress entry is awful.” – Oli Gardner | Be The Keynote | Unbounce
Next Wednesday at 1pm EST / 10am PST I’ll also be partnering with ClickFlow to talk about automating your content operations.
I firmly believe that a smooth content operation is always in service to creating better content.
Because when you’re not spending as much time managing the work, but instead working on the work, your mind is free to create incredible things.
Tommy Walker is the founder of The Content Studio: a content marketing consultancy for high-growth, B2B SaaS startups and enterprises.
Before founding The Content Studio, he was the first marketing hire at Shopify Plus, and Global Editor-in-Chief at QuickBooks.
The long-term goal for The Content Studio is to release training for advanced content marketers.