[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” spacing=”yes” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” background_image_id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ spacing_left_medium=”” spacing_right_medium=”” spacing_left_small=”” spacing_right_small=”” spacing_left=”” spacing_right=”” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”0px” margin_bottom=”0px” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” padding_left_medium=”” padding_top_small=”” padding_right_small=”” padding_bottom_small=”” padding_left_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes_top=”” border_sizes_right=”” border_sizes_bottom=”” border_sizes_left=”” border_color=”” border_style=”solid” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” render_logics=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”true” border_position=”all” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”5px” margin_left=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
On my mind:
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“Marginal gains is not about making small changes and hoping they fly. Rather, it is about breaking down a big problem into small parts in order to rigorously establish what works and what doesn’t”.
– Matthew Syed
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This Saturday, I put a video out on my Youtube channel.
As of right now, it’s generated 51.8% more views than the average video on the day of release. Granted, we’re talking 59 views over the usual 30 – yet I couldn’t be happier about it. It reminds me of a conversation I had roughly 15 years ago. It was about identifying the 7 “levers” that drive your business, then improving each by only 7%. For an ecommerce store it might be:
- Pricing
- Shipping
- Returns
- Customer service
- Order volume
- Order value
- Packaging
By making 7% improvements in these areas – increasing pricing, reducing shipping costs, lowering return rates, etc – the effects compound, resulting in higher profit margins and customer retention. But it’s not all revenue-based. When working with a content team, it might be:
- Getting content published 7% faster
- Reducing the amount of time it takes to write by 7%
- Having 7% more research than the average
- Increasing/decreasing word count by 7%
And so on.
As I’m increasing my own content output with videos, client work, going on podcasts, and now (apparently) a newsletter, I’m thinking about about the ways I can make these small improvements to smooth the process even further.
Maybe we can trade tips?
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An interesting tweet:
For only having so many characters to work within a tweet, Sahil drops some amazing insight and great resources on how to learn pretty much anything.
I started putting some of these suggestions into action a little while ago, and it really has helped with those marginal gains.
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? What’s on my radar?
- Only 9% of companies think their content strategy is “excellent” while about 4/10 consider theirs “average.”
- Alex Birkett’s perspective on growth models will get your head right and get your numbers to stop flat-lining.
- Office workers lose nearly 69 working days doing repetitive tasks.
- The average marketer spends to 8-20 hours a week on manual, operational tasks.
- Rand Fishkin asks, “Who will amplify this and why?“
Track who is sharing your competitor’s content.
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Decided to try something new with this video.
This is a walkthrough of setting up an automation that keeps track of who is sharing your competitor’s content, and see everything else that’s grabbing their attention.
Use what you learn for:
- Guest post opportunities
- Webinars
- Partnerships
Because when you know where people are spending their attention, it’s much easier to get in front of them.
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