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“A lot of business research is conducted under a false premise. Surveys, interviews, or social listening can be incredibly useful, but they can also mislead you.”

Taking what a target audience at face value barely scratches the surface. In audience research and development, the true power is in reading between the lines.

In my conversation with Mariya Delano of Kalyna Marketing, we’ll discuss:

🔸 What most people miss about audience research
🔸 Practical advice for how it can be incorporated into content development
🔸 Actionable steps that can be used immediately

Join us live on March 12 @ 1pm!