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I met Johnathan when he was just starting KlientBoost.

He pitched me an idea I had never heard of before – a gifographic – an animated infographic that’d breathe life into a format that was typically static and dull.

Standing out, I learned, wasn’t always doing something big and explosive and new, but sometimes just a small twist on an established medium.

Flash forward 7 years, and KlientBoost has been named GlassDoor’s #1 place to work, and touts a client roster that includes NPR, AirBNB, UpWork, SAP, and many, many more.

In our conversation, Johnathan and I will discuss:

👉 Creating a wildly differentiated brand
👉 Strategic distribution and outreach
👉 Using experimental formats

This is going to be a very interesting conversation.