Katelyn Bourgoin is the founder of Customer Camp, author of the wildly popular “Why We Buy” newsletter and co-founder of ” The Un-ignorable Challenge” a cohort-based program that shows entrepreneurs how to create “thumb-stoppingly good content”
To test demand, she limited pre-sales seats to only 50 people, and to keep things simple and break expectations, she used a no-frills Google Doc instead of a fancy landing page.
The result? She closed $14,950 in sales in less than an hour.
In this conversation we’ll discuss:
- How she primed her readers to buy in advance
- The psychological principles she used in the lead-up to the sale
- How “The Un-ignorable Challenge” has evolved since.
You’re not going to want to miss this one.