Katelyn Bourgoin is the founder of Customer Camp, author of the wildly popular “Why We Buy” newsletter and co-founder of ” The Un-ignorable Challenge” a cohort-based program that shows entrepreneurs how to create “thumb-stoppingly good content”

To test demand, she limited pre-sales seats to only 50 people, and to keep things simple and break expectations, she used a no-frills Google Doc instead of a fancy landing page.

The result? She closed $14,950 in sales in less than an hour.

In this conversation we’ll discuss:

• How she primed her readers to buy in advance
• The psychological principles she used in the lead-up to the sale
• How “The Un-ignorable Challenge” has evolved since.

You’re not going to want to miss this one.

Introducing “The Vault” – a repository of articles edited by some of the best content marketers in the industry.

See how content leaders from companies like Shopify, Postmark, Animalz, and more do their thing in-the-draft.