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The Content Studio Presents:

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The State of (Dis)Content

[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

Feeling the pressure to do more with less budget, time, resources, and buy-in? You’re in good company. Read our analysis of over 500 content marketer survey responses and learn how the best are finding career success and creative satisfaction in an AI-saturated world.

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——- The SITUATION

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Content marketing is at a crossroads.

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Over half of the content marketers we surveyed struggle to get support from leadership.

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66% of in-house marketers are unhappy or have a complicated relationship with their job.

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Many content professionals make good money—but report feeling creatively unfulfilled.

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saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

——— THE SOLUTION

Successful and satisfied content marketers have this↓in common.

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last=”true” border_position=”all” first=”false”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

They use audience research to build strategies, align content across teams, and promote buy-in at every level of leadership. 

The State of (Dis)Content full report helps in-house content pros, freelancers, and agencies understand why:

• Prioritizing audience research leads to fewer issues with leadership support and smoother project approvals.
• A deeper audience understanding correlates with greater confidence and more creative satisfaction. 
• Those who excel at audience research are better positioned to handle industry pressures, competition, and evolving technology.

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id=”tcs-content-container” margin_bottom=”20px” padding_top=”60px” padding_bottom=”20px” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_color=”#fdfaf5″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ 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——- APPLYING THE FINDINGS

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”5%” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

The State of (Dis)Content addresses strategy-shaping questions like…

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How often are content marketers really doing audience research?

From weekly, to yearly, to “Not nearly enough,” read the report to see how your research habits stack up.

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What’s the relationship between unique content and career satisfaction?

See the correlation between a recognizable brand voice and stronger leadership engagement around content marketing programs.

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Where does AI fit in?

AI is impacting in-house and service providers in wildly different ways. Compare your experience to our data — so you don’t miss an opportunity.

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——- ABOUT THE REPORT

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”5%” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

If you’re feeling frustrated with the state of content — you’re not alone.

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To build this report, we surveyed 545 content marketers, including in-house and freelance marketers, agencies, and consultants, to find out what’s really working—and what feels like a constant grind. 

If you’re battling for budget, wandering aimlessly in a strategy-less wasteland, or just trying to keep up with the content machine, read The State of (Dis)Content. In it, you’ll find the key to a more strategic and intentional content marketing approach that drives greater career satisfaction and real brand traction.

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——- MEET THE CONTENT STUDIO

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We build [creatively satisfying] content marketing programs.

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Founded by Tommy Walker, former global editor-in-chief at QuickBooks and the first marketing hire at Shopify Plus, The Content Studio is a consultancy for high-growth B2B SaaS startups and enterprises to create human-centric, data-informed content marketing programs.

We’ve worked with the world’s best-known brands to create industry-leading content programs. By breaking down organizational barriers, building scalable processes, and hiring and developing talent, our programs have created durable content strategies that have influenced more than nine figures in revenue.

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Read the full report.

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