In this issue:
The bitter ending
Fixing creativity’s image issue
Handling more channels than you have time for
Earning topical authority
Brian Dean edits the beginner’s guide to SEO
Let’s go!
Top of mind:
This is it.
The bitter ending.
The protagonist does not get what they want. They do not get what they need.
They succumb to The Lie, are blinded to The Truth, and end the story unhappily ever after.
Is it possible to create for a B2B reader and still have a satisfying ending?
Sure is.
For…
Category Archives: Newsletter
ICYMI:? Write better endings ? Part 4 of 5
In this issue:
Semi-sweet endings
Preparing for a launch
Beginners guide to loyalty programs
aHrefs content lead tears me a new one
Let’s go.
Top of mind:
What do the Disney movie “Onward” and the 1999 classic “Fight Club” have in common?
A lot more than you think.
But before we get into that, I have a question…
What did you want when you opened an email titled “write better endings”?
Advice on ways to better insert CTAs at the end of blog posts?
Rules or frameworks on how to close a…
? Write better endings ? Part 4 of 5
In this issue:
Semi-sweet endings
Preparing for a launch
Beginners guide to loyalty programs
aHrefs content lead tears me a new one
Let’s go.
Top of mind:
What do the Disney movie “Onward” and the 1999 classic “Fight Club” have in common?
A lot more than you think.
But before we get into that, I have a question…
What did you want when you opened an email titled “write better endings”?
Advice on ways to better insert CTAs at the end of blog posts?
Rules or frameworks on how to close a…
? Write better endings ? Part 3 of 5
In this issue:
Bittersweet endings
Brand storytelling for real
How to go viral
First 30/60/90 days in content
A Studio Insider exclusive
Eric Doty talks automation
Let’s go.
The Lie About Brand Storytelling People Don’t Want You to Believe
Building a brand voice is hard. Like, really hard. Think about it. You have to come up with a voice that represents everyone in your company, they have to buy into it, it has to be adapted to different channels, and be adopted by different people, each…
? Write Better Endings ? Part 2 of 5
In this issue:
The lies we tell ourselves
Fixing creativity’s image issue
Handling more channels than you have time for
Earning topical authority
Brian Dean edits the beginner’s guide to SEO
Let’s go!
The Lie About Brand Storytelling People Don’t Want You to Believe
Building a brand voice is hard. Like, really hard. Think about it. You have to come up with a voice that represents everyone in your company, they have to buy into it, it has to be adapted to different channels, and be adopted…
? Write Better Endings? Pt. 1 of 5
In this issue:
The foundation of all great endings
Creating stunning character arcs
How to make ChatGPT less robotic
Kevin Indig edits an article
Let’s go!
The Lie About Brand Storytelling People Don’t Want You to Believe
Building a brand voice is hard. Like, really hard. Think about it. You have to come up with a voice that represents everyone in your company, they have to buy into it, it has to be adapted to different channels, and be adopted by different people, each with their own…
?Write better introductions ?
In this edition:
What’s lacking in good introductions
Inspiration from great films
Breakdowns of story beats
LinkedIn copywriting frameworks
Why “hacks” aren’t always bad
Top of mind:
It frustrates me to no end.Makes me want to slam my head against the keyboard, rethink my life choices, and…
?The Forces of Antagonism ?
In this edition:
The Cutting Room returns
Why the forces of antagonism hold us back
Content on writing better intros
Why specificity matters
A reminder on what you should do after you get the click
How Katelyn Bourgoin made $14,950 in 57 minutes with two emails and a Google Doc
Katelyn Bourgoin is the founder of Customer Camp, author of the wildly popular “Why We Buy” newsletter, and co-founder of ” The Un-ignorable Challenge” a cohort-based program that shows entrepreneurs how to create…
?Mind the Gap ?
In this edition:
The Cutting Room returns
Why the forces of antagonism hold us back
Content on writing better intros
Why specificity matters
A reminder on what you should do after you get the click
How to Find Your Content’s Soul
Does my work make a difference?””Am I creating something…
“Data isn’t direction”
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