In this issue:​ The bitter ending Fixing creativity's image issue Handling more channels than you have time for Earning topical authority Brian Dean edits the beginner's guide to SEO Let's go! Top of mind: This is it. The bitter ending. The protagonist does not get what they want. They do not get what they need. They succumb to The Lie, are blinded to The Truth, and end the story unhappily ever after. Is it possible to create for a B2B reader and still have a satisfying ending? Sure is. For...

In this issue: Semi-sweet endings Preparing for a launch Beginners guide to loyalty programs aHrefs content lead tears me a new one Let's go. Top of mind: What do the Disney movie “Onward” and the 1999 classic “Fight Club” have in common? A lot more than you think. But before we get into that, I have a question... What did you want when you opened an email titled “write better endings”? Advice on ways to better insert CTAs at the end of blog posts? Rules or frameworks on how to close a...

In this issue: Semi-sweet endings Preparing for a launch Beginners guide to loyalty programs aHrefs content lead tears me a new one Let's go. Top of mind: What do the Disney movie “Onward” and the 1999 classic “Fight Club” have in common? A lot more than you think. But before we get into that, I have a question... What did you want when you opened an email titled “write better endings”? Advice on ways to better insert CTAs at the end of blog posts? Rules or frameworks on how to close a...

In this issue: Bittersweet endings Brand storytelling for real How to go viral First 30/60/90 days in content A Studio Insider exclusive Eric Doty talks automation Let's go. The Lie About Brand Storytelling People Don't Want You to Believe Building a brand voice is hard. Like, really hard. ​Think about it. ​You have to come up with a voice that represents everyone in your company, they have to buy into it, it has to be adapted to different channels, and be adopted by different people, each...

In this issue:​ The lies we tell ourselves Fixing creativity's image issue Handling more channels than you have time for Earning topical authority Brian Dean edits the beginner's guide to SEO Let's go! The Lie About Brand Storytelling People Don't Want You to Believe Building a brand voice is hard. Like, really hard. ​Think about it. ​You have to come up with a voice that represents everyone in your company, they have to buy into it, it has to be adapted to different channels, and be adopted...

In this issue: The foundation of all great endings Creating stunning character arcs How to make ChatGPT less robotic Kevin Indig edits an article ​ Let's go! The Lie About Brand Storytelling People Don't Want You to Believe Building a brand voice is hard. Like, really hard. ​Think about it. ​You have to come up with a voice that represents everyone in your company, they have to buy into it, it has to be adapted to different channels, and be adopted by different people, each with their own...

In this edition: ​​ What's lacking in good introductions Inspiration from great films Breakdowns of story beats LinkedIn copywriting frameworks Why "hacks" aren't always bad Top of mind: It frustrates me to no end.​Makes me want to slam my head against the keyboard, rethink my life choices, and...

In this edition: ​​ The Cutting Room returns Why the forces of antagonism hold us back Content on writing better intros Why specificity matters A reminder on what you should do after you get the click How Katelyn Bourgoin made $14,950 in 57 minutes with two emails and a Google Doc​​ Katelyn Bourgoin is the founder of Customer Camp, author of the wildly popular “Why We Buy” newsletter, and co-founder of ” The Un-ignorable Challenge” a cohort-based program that shows entrepreneurs how to create...

In this edition: ​​ The Cutting Room returns Why the forces of antagonism hold us back Content on writing better intros Why specificity matters A reminder on what you should do after you get the click How to Find Your Content's Soul Does my work make a difference?"​"Am I creating something...

00:00:00 Emily: Where do ideas come from? If ...