Tommy Walker


Tommy Walker


Local Time

  • Timezone: America/New_York
  • Date: Nov 14 2023
  • Time: 1:00 pm - 2:00 pm



Nov 14 2023


1:00 pm - 2:00 pm

How Katelyn Bourgoin made $14,950 in 57 minutes with 2 emails and a Google Doc.

Katelyn Bourgoin is the founder of Customer Camp, author of the wildly popular “Why We Buy” newsletter, and co-founder of ” The Un-ignorable Challenge” a cohort-based program that shows entrepreneurs how to create “thumb-stoppingly good content”

To test demand in late 2022, she limited pre-sales seats to only 50 people, and to keep things simple and break expectations, she used a no-frills Google Doc instead of a fancy landing page.

The result? She closed $14,950 in sales in less than an hour.

In this conversation we’ll discuss:

  • How she primed her readers to buy in advance
  • The psychological principles she used in the lead-up to the sale
  • How “The Un-ignorable Challenge” has evolved since.

You’re not going to want to miss this one.

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