We build content marketing programs.
[embedyt] https://www.youtube.com/watch?v=7jT6KLDe1FI&live=1[/embedyt] ?♂️ Raise your hand if you’re in content marketing and you’ve ever had to write or edit these articles: – “How to create a landing page.” – “What is word of mouth marketing.” – “X ways to grow your email list.” Feels like I’ve done each of these 100 times in the past …
Continue reading “How to write about the same things over and over and over again.”
[embedyt] https://www.youtube.com/watch?v=UyYvam2mPi4&live=1[/embedyt] What if a 1% lift in conversions could lead to an additional $179,400 in revenue? Let’s do the math. Imagine a SaaS software that sells for $299 a month if you buy into the annual contract. That sales page generates 250,000 sessions on average, and converts at 2% That would mean there are …
Continue reading “Why Your Copy (Probably) Isn’t Converting”
[embedyt] https://www.youtube.com/watch?v=l2xg-ep-Yzo&live=1[/embedyt] Adam Ryan knows how to use content to sell. He was the president of The Hustle – a newsletter for business-minded millennials – when it was sold to Hubspot for $27 million after all. Today, he runs Workweek, a media company that is “changing the world of business by creating content and communities …
Continue reading “How to Calculate The ROI of Content Marketing”
[embedyt] https://www.youtube.com/watch?v=pUastuAvopU&live=1[/embedyt] “Data-driven content” ? right…? Well, not if you’re Michal Leszczyński from Get Response. Michal’s team uses data to find the trends established and aspiring email marketers care about most to create high-converting mid-funnel content. In this conversation, we’ll be digging into the origins of one of Get Response’s more recent campaigns and how …
[embedyt] https://www.youtube.com/watch?v=lmsZvmINwPI&live=1[/embedyt] Nobody cares. Post it on a sticky note, meditate on it, make it your screensaver. Nobody cares about “thought leadership”. That’s not to say people don’t _want _interesting thoughts; in fact, we’re starved for them. There’s just such a flood of mediocrity, we’ve become numbed to the noise. This is where Ashley Laabs …
Continue reading “The Uncomfortable Truth About “Thought Leadership Content””
[embedyt] https://www.youtube.com/watch?v=vlkH3EMj1CM&live=1[/embedyt] Growing a career in content marketing is hard enough, but what’s it like when you reach the next level? What are the challenges that come with moving into a more strategic position, and what happens when you wade into uncharted territory? That’s what this episode with Dani Stewart of ConvertKit is all about.
[embedyt] https://https://www.youtube.com/watch?v=cwnapcLYs2I&live=1[/embedyt] “A lot of business research is conducted under a false premise. Surveys, interviews, or social listening can be incredibly useful, but they can also mislead you.” Taking what a target audience at face value barely scratches the surface. In audience research and development, the true power is in reading between the lines. In …
Continue reading “The Misunderstood Potential of Deep Audience Research (featuring Mariya Delano)”
[embedyt] https://www.youtube.com/watch?v=GLXu57IrRQ8&live=1[/embedyt] Few people have owned a concept as well as Ross Simmonds has. His thoughts on content distribution and repurposing have reverberated throughout our industry and have been echoed in boardroom after boardroom and Slack channel after Slack channel. In this special episode of The Cutting Room, guest host Erica Schneider will talk with …
Continue reading “Create Once, Distribute Forever ft. Ross Simmonds & Erica Schneider”
Burger King, Coke, Michelin, Hyundai, Siemens. All brands Shlomo has worked with. And when he went to share his trials and triumphs online, he realized not many creators were willing to go vulnerable and share more than just their wins. Fast forward 4 years, and he’s got over 37k followers on LinkedIn, and his …
Continue reading “Meet the Guy Coke, Michelin, and Siemens Turns to When They Need to Get Creative”
[embedyt] https://www.youtube.com/embed?v=5vf34GAQpXA&live=1&vol=50&width=450&height=253&controls=1[/embedyt] I met Johnathan when he was just starting KlientBoost. He pitched me an idea I had never heard of before – a gifographic – an animated infographic that’d breathe life into a format that was typically static and dull. Standing out, I learned, wasn’t always doing something big and explosive and new, but …
Continue reading “How to make your brand stand out ft. Johnathan Dane of KlientBoost”
