The Cutting Room: Live edits with the masters of content.
Step inside the minds of some of the best content creators in B2B marketing.
In this series, we bring together some of the most recognizable names in content marketing to get a behind-the-scenes look at how they create and review content.
- What they believe makes good content.
- How they prepare for writing or assigning a piece.
- Their philosophy on the role content plays in building a brand.
Then they will edit a subscriber’s piece live, giving their raw, unfiltered feedback.
Meet your host.
Hi, I’m Tommy Walker, and I’ve run content programs for sites like CXL, Shopify Plus, and The QuickBooks Resource Center. My newest project, The Content Studio, is a consultancy for high-growth B2B SaaS startups and enterprises to create human-centric, data-informed content marketing programs.
We’ve worked with the world’s best-known brands to create industry-leading content programs. By breaking down organizational barriers, building scalable processes, and hiring and developing talent, our programs have created durable content strategies that have influenced more than nine figures in revenue.