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7 Ways Radio Can Compete Against Pure-Play Music Channels

Yesterday the radio industry gained another competitor as Beats Music joins the already crowded internet radio space. Yet as the numbers increase, radio can compete against the pure-play music channels for listeners’ attention. How? By being real, being local and by being cool! Radio stations must focus on engagement, personality and

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What KISS (the band) Can Teach About Brand Experience

Published on December 17, 2013 by in Blog

For over four decades, the band KISS has stayed true to their brand and kept it ‘Alive’ right up the long overdue announcement of their induction into the Rock & Roll Hall of Fame. From the beginning, founding members Paul Stanley and Gene Simmons had an unwavering vision. Along with

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Signature Moments Are Created

Published on November 6, 2013 by in Blog

Signature moments are created – often times, by doing the same thing, a little different. Different Approach In a recent article Roger Daltrey Looks Back at ‘Tommy’, Daltrey recalls The Who’s manager influencing the band to expand the 3-minute pop song into something more. The timing was perfect as Pete Townshend was

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