Local Time

  • Timezone: America/New_York
  • Date: Nov 21 2023
  • Time: 1:00 pm - 2:00 pm


Nov 21 2023


1:00 pm - 2:00 pm

MuleSoft’s SECRET to Creating High-Performing Content for the C-Suite

Selling to a technical audience is tough.

Selling to technical executives, now that’s on a whole other level.

Fortunately, Rebecca Reynoso knows a thing or two about engaging technical audiences.

At G2, she built a guest blogging program that maintained steady traffic of 550k yearly sessions. It was because her editorial guidelines and strategy that helped subject matter experts have a unique, yet unified voice.

Today, she works for Salesforce as the managing editor at MuleSoft, a software company that provides tools for integrating applications, data, and devices. MuleSoft’s typical readers are Developers, CIOs, CTOs, and IT decision-makers, all who prefer content that is accurate and to the point.

In our conversation, Rebecca and I discuss:

👉 The difference between speaking to a technical audience (including C-excs) vs. everyone else

👉 How to make engaging technical content

👉 Steps to take to help non-writers more readable

Join us live Tuesday November 21st at 1pm est / 10 am pst for a spirited conversation.

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