Local Time

  • Timezone: America/New_York
  • Date: May 07 2024
  • Time: 1:00 pm - 2:00 pm




May 07 2024


1:00 pm - 2:00 pm

Why Your Copy (Probably) Isn’t Converting

What if a 1% lift in conversions could lead to an additional $179,400 in revenue? Let’s do the math.

Imagine a SaaS software that sells for $299 a month if you buy into the annual contract.

That sales page generates 250,000 sessions on average, and converts at 2%

That would mean there are 5,000 transactions…

…and $1,495,000 in monthly revenue.

A simple 1% lift in conversions would mean an additional 50 transactions a month…

… and $14,950 in monthly revenue.

$14,950 x 12 months = $179,400

Increase conversions by 2% and now you’re adding $358,800 in a year.

Now consider this, one of the main reasons landing pages don’t convert as well as they could is because the copy isn’t clear.

The positioning isn’t immediately apparent who it is for and how it can help.

That’s where Eden Bidani comes in.

Her goal is to “help companies acquire more customers, more profitably with conversion messaging that reveals the full extent of [their] tech’s powers.”

Eden is the Head of Content & Strategy at CAPE.Agency, a highly sought out speaker, and one of the most down-to-earth, results driven copywriters you’ve ever met.


She’s coming onto The Cutting Room this coming Tuesday at 1am est / 10am pst to share her insights around copy and how to make it work harder for you.

See you there?

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