About Tommy Walker

Tommy Walker is the founder of The Content Studio: a content marketing consultancy for high-growth, B2B SaaS startups and enterprises. Before founding The Content Studio, he was the first marketing hire at Shopify Plus, and Global Editor-in-Chief at QuickBooks. The long-term goal for The Content Studio is to release training for advanced content marketers.

๐Ÿ”ธ What is the role of conflict? pt. 3 of 4 ๐Ÿ”ธ

In this issue: F*ck cancer How to create personal conflict Making newsletters less marketer-y Engaging every age group on social Multiple personalities for AI Establishing crediblity Oh! And I'm developing a course. Reply to this email to ask me more. โ€‹Let's go. One of our own needs our help! This one's more serious than usual. โ€‹Devin Bramhall, the former CEO of Animalz, needs our help. โ€‹She was recently diagnosed with a rare form of cancer, and many members of our community of pitching in to...

2023-12-10T13:33:47-05:0012.10.2023|

๐Ÿ”ธWhat is the Role of Conflict? pt. 1 of 4 ๐Ÿ”ธ

In this edition: โ€‹โ€‹ What is the role of conflict? Internal vs External conflict Progressive complications Story structure in public speaking. Jacob McMillen edits. Let's go! Top of mind: We are at a crossroads. On social media and in my private conversations, B2B creators all seem to feel a bit... lost. The old ways are working less, the new ways aren't apparent, and in the meantime, we have to stay on the hamster wheel while we figure it out. This newsletter is really only 14 issues old, and...

2023-11-17T17:31:03-05:0011.17.2023|

๐Ÿ”ธWhy B2B Content Doesn’t Stick ๐Ÿ”ธ

In this edition: โ€‹โ€‹ Considering the stakes Why the forces of antagonism hold us back Content on writing better intros Why specificity matters A reminder on what you should do after you get the click How Katelyn Bourgoin made $14,950 in 57 minutes with two emails and a Google Docโ€‹โ€‹ Katelyn Bourgoin is the founder of Customer Camp, author of the wildly popular โ€œWhy We Buyโ€ newsletter and co-founder of โ€ The Un-ignorable Challengeโ€ a cohort-based program that shows entrepreneurs how to create...

2023-11-10T17:31:13-05:0011.10.2023|

๐Ÿ”ธ Edit-a-thon ft. Erica Schneider ๐Ÿ”ธ

In this issue:โ€‹ Erica & I want to edit you Why are we getting bored with content? The Verge thinks SEOs drive Ferarris U.S. passes AI bill How to build an SEO team Jay Acunzo is fed up with AI Let's go! Coming soon: Erica Schneider & Tommy Walker Edit-a-Thon I HAVE AN IDEA!!!"โ€‹"IT LITERALLY CAME TO ME IN A DREAM!"โ€‹This was the message I got from Erica at 9:38 Am on October 18th.โ€‹"Tommy and Erica's 'Edit-a-thon'โ€‹A half-day sprint where we edit and explain edits and whatever else seems fun and...

2023-11-03T13:31:27-04:0011.03.2023|

ICYMI:๐Ÿ”ธ Write Better Endings ๐Ÿ”ธ Part 5 of 5

In this issue:โ€‹ The bitter ending Fixing creativity's image issue Handling more channels than you have time for Earning topical authority Brian Dean edits the beginner's guide to SEO Let's go! Top of mind: This is it. The bitter ending. The protagonist does not get what they want. They do not get what they need. They succumb to The Lie, are blinded to The Truth, and end the story unhappily ever after. Is it possible to create for a B2B reader and still have a satisfying ending? Sure is. For...

2023-11-10T05:32:40-05:0010.29.2023|

๐Ÿ”ธ Write Better Endings ๐Ÿ”ธ Part 5 of 5

In this issue:โ€‹ The bitter ending Fixing creativity's image issue Handling more channels than you have time for Earning topical authority Brian Dean edits the beginner's guide to SEO Let's go! Top of mind: This is it. The bitter ending. The protagonist does not get what they want. They do not get what they need. They succumb to The Lie, are blinded to The Truth, and end the story unhappily ever after. Is it possible to create for a B2B reader and still have a satisfying ending? Sure is. For...

2023-11-10T05:02:48-05:0010.27.2023|
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